Rebranding Healthcare Organizations
Rebranding - WNY BloodCare Rebranding healthcare organizations can be tricky. The Hemophilia Center of Western New York is now WNY BloodCare.https://wnybloodcare.org has long been questioning whether their name accurately represented the bleeding and clotting populations they serve. When they were founded over 40 years ago, their patient population was strictly hemophiliacs. Today, only a [...]