The Canisius Center for Professional Development has created a brainy business line – Neuromarketing. Led by Dr. Erikson G. Neilans, Neuromarketing is a multidisciplinary approach of traditional marketing, neuroscience and psychology to effectively study consumer behavior. Neuromarketing is dedicated to using value research methods and technology to provide an objective and comprehensive analysis of human behavior. Major companies like [...]
Magellan Group Marketing Coordinator Shannon Hiczewski, a member of the Stables at Knox Farm, Inc., celebrated a successful second annual Knox Memorial Cup Polo Competition. The Champagne Brunch and field-side tailgating attracted hundreds to the famed Knox Polo Fields to watch United States Polo Association Players vie for the trophy. Area artists showed off their [...]
Marta leading a course at the Canisius College Professional Development Center on Marketing in the Real World.
Our very own Nancy Martin (center) & the Sabres Alumni Cupcakes took part in the Komen Western New York Race for the Cure this weekend at Delaware Park. The 15th Anniversary Event had 3,500 racers on 200 teams raise over $400,000 for the foundation. Thank you Nancy, Cupcakes, and all the supporters for the work [...]
The Magellan Group was engaged by The Derby at Genesee Country Village and Museum to manage the public relations in the Buffalo and Rochester markets to promote the $35,000 International and $5,000 National Derbies held June 6th and 7th. View the Press Release here: The Derby at Genesee Country Village & Museum Media Release Updates June [...]
The Magellan Group has been brought on by Catholic Health to aid St. Vincent's Health Mall and resident providers of the Erie County Health Mall in organizing a Community Day and Health Fair! Saturday, June 6th, community members will have access to various healthcare screenings and are invited into the Erie County Health Mall to [...]
Improving the Effectiveness and Efficiency of Healthcare Delivery Systems Overview and Comments – CPA Journal Article, January 2015 Summary: An article entitled “Improving the Effectiveness and Efficiency of Healthcare Delivery Systems” appeared in the January 2015 issue of the CPA Journal. This article provides a broad view of the changing landscape of healthcare and the challenges of [...]
The Magellan Group has been selected as the Organizational Development consultants to work with Bornhava. Bornhava is an early intervention and preschool program, nurturing and educating children with developmental disabilities from birth to five-years of age. Our role is to assess the organization on eight core competencies, facilitate the development of a capacity plan and [...]
Accessium Group is on the cutting edge of patient health information. These ads ran in Business First's 2015 Medical Innovation & Technology & Healthcare Quarterly section driving readers to a landing page with more detailed information. View the landing page here.
