The Magellan Group, a WNY-based management consulting company, has been retained by Stars & Strikes LLC of NYC to market a unique baseball revue also called Stars & Strikes, according to Marta K. Hiczewski, Magellan’s vice present of business development.
Coming to Cooperstown, NY in 2015, Stars & Strikes a Big League Attraction is a live musical revue that celebrates baseball and the people who play it, both amateur and professional, as well as the families who watch major and minor league games, the moms and dads who cheer on their little leaguers, and the casual sports fan. It features original songs, dance and sketches plus classic baseball material performed by actors and accompanied by live musicians. It will also include visual effects, mascots who interact with the audience, and former Major League ballplayers.
Designed to be an annual Cooperstown event, Stars & Strikes a Big League Attraction will take place in an air-conditioned tent that accommodates approximately 750 people. The inaugural shows will take place in 2015 beginning in June and running through Labor Day.
The Magellan Group will be responsible for marketing and pre-promotion of the revue as well as sponsorships, branding, and working with the National Baseball Hall of Fame and Museum.
In addition to sports marketing, the Magellan Group specializes in organizational development, strategic planning and operations management, which includes financial administration, marketing and communications, information technology, and development for businesses as well as not-for-profits.
The Stars & Strikes LLC team is comprised of leading Broadway producers, writers, directors, choreographers and designers whose credits include everything from stage productions such as Mack & Mabel, American Buffalo and Tony award nominee The Trip to Bountiful to TV film production, documentaries and commercials.